During my many years at the punk/reggae record label ROIR, I developed and designed the ROIR website and e-commerce store.
The site itself was simple as the bulk of the content was in the news blog. However, the e-commerce store was challenging as ROIR's catalog is not only large, but spans a great variety of artists, genres and formats. The store also sold both digital (MP3s) and physical product (CDs, LPs, t-shirts) and each product usually came in a few different formats at a few different price points. Each LP or 7" also came with a free digital download.